This Advanced Skills Program is designed to empower Bahraini graduates with specialized training in cutting-edge technology fields. You'll gain technical expertise over 6 months, engage in real-world projects, and receive personalized career support. Our goal is to help you thrive in today’s competitive job market and connect you with top employers in Bahrain and beyond. Apply now to begin your journey to a brighter career.

Program Overview

Participants will embark on a comprehensive journey into digital marketing, focusing on fundamental concepts and advanced strategies. The course emphasizes practical skills and real-world applications, fostering collaboration and self-directed learning. It culminates in a capstone project that showcases participants' digital marketing expertise.

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Digital Marketing Fundamentals

Develop a digital-first business mindset and align marketing strategies with business objectives.
Conduct market and customer research to inform segmentation and targeting.
Formulate digital marketing strategies, including revenue and pricing approaches.
Understand branding principles and their application in digital contexts.
Learn to build effective websites and landing pages.
Master the fundamentals of persuasive copywriting.

Lead Generation Fundamentals

Explore lead generation techniques and digital marketing funnels.
Utilize CRM tools and understand email marketing basics.
Develop a multi-channel content marketing strategy.
Gain insights into social media marketing fundamentals.

SEO Fundamentals

Understand the core principles of SEO.
Implement on-page SEO and develop SEO-friendly content.

Digital Analytics

Learn the fundamentals of Google Analytics.
Set up event tracking using Google Tag Manager.
Perform data analysis and create reports with Looker Studio.

Google Ads Deep Dive

Master Google Ads essentials and best practices.
Optimize Google Ads campaigns for better performance.

Meta Ads Deep Dive

Understand Meta Ads fundamentals and best practices.
Optimize Meta Ads campaigns effectively.

Alternative Paid Media Channels

Explore alternative PPC channels.
Understand various alternative paid media options.

Capstone Project

Engage in a two-week project to apply learned skills.
Present the project, demonstrating digital marketing proficiency.