• High growth revenue generation sales engine to sell to existing small-to-mid scale accounts and prospects across client segments;

• Talent development engine to hire, cultivate and develop sales talent to be the next generation sales force;

• Incubator for best in class mid-market sales capabilities with global standardization and a consistent operating model with regional ownership.

LI-MS1

Key Responsibilities

• Sales Activities
• Build and maintain strong relationships with clients through regular communication and follow-up;
• Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline;
• Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities 
• Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs;
• Manage sales process from prospecting, to negotiating and closing contracts;
• Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales;
• Answer client questions relative to product updates and product information effectively and in a timely manner;
• Consistently meet revenue targets and activity KPIs;
• Stay up to date on industry trends and developments;
• Develop a solid understanding of Nielsen products and services to effectively position them to potential customers;

Experiences & Qualifications

• Bachelor’s Degree in Business, Marketing, Finance or related field or relevant sales/business experience;
• 3-4 years of experience in high performing Mid-market Sales teams;
• Knowledge of Nielsen as a business and its products, services, and offerings - preferred;
• Track record of performance with discipline in sales prospecting activities;
• Strong business, media, technology and data acumen;
• Proficient in digital marketing, understanding of web technologies, online / offline data sets and research methodologies;
• Mid-market Sales tool proficiency - SAP/Salesforce, Sales prospecting tools (e.g., LinkedIn Sales Navigator), lead enrichment tools (e.g., Zoominfo), Sales engagement tools (e.g., Outreach);
• Demonstrated willingness to learn and grow;
• Good background of the industry and competitive landscape;
• Exceptional strategic and analytical skills that enable informed, data driven business decisions and judgment;
• Strong communication skills (verbal and listening), problem solving skills, and high emotional intelligence.

Key Performance Indicators / Measures

• Sales Activities

• of Outreaches (calls, emails, socials);

• of Opportunities created;



• Pipeline Building & Pipeline Health
• % Pipeline coverage vs Target;
• Pipeline probability % movements week-on-week;
• Conversion rate;


• Revenue Target
• $ Bookings/closed deals across new clients, upsell and cross-sell;
• $ Renewals among existing clients;
• % achievement against Revenue target.