Ghazl Odeh

Develop and maintain comprehensive reports on lead generation, including sources, conversion rates, and other relevant metrics. Analyze lead data to optimize marketing strategies and oversee the entire leads process from generation to conversion. Strategically collaborate with designers and team members to create visually compelling and effective marketing materials that align with broader organizational initiatives. Contribute to the preparation of digital marketing plans that align with the Authority's strategic goals in promoting organizational services and marketing campaigns. Manage all digital campaigns, including search engine marketing, brochures, online publications, and other promotional efforts to achieve organizational goals through digital marketing. Lead the planning, organization, and execution of high-impact marketing events, including trade shows, webinars, and conferences. Collaborate with cross-functional teams to ensure effective event promotion and execution. Ensure timely delivery of marketing materials and campaigns by managing timelines and deadlines. Maintain and update the marketing calendar, ensuring all activities are planned and executed in a timely manner. Monitor and track marketing budget expenditures to ensure adherence to financial plans. Provide regular budget utilization reports and recommend adjustments as needed. Oversee procurement for the marketing department. Keeping abreast of modern technologies, understanding trends and major international and local competitors, and the ability to help identify ways to increase sales.

Providing necessary support to the sales and marketing team and being the point of reference for colleagues and customers alike, by keeping schedules, providing feedback, documentation and information. Managing a small team for client interaction and coordinating with cross-functional departments, such as sales, compliance and designers, to launch high-quality campaign on time. Lead on internal stakeholder management to ensure the success of day-to-day operations Implement integrated marketing campaigns, ensuring alignment with overall business objectives, tracking and analyzing campaign performance to optimize strategies and maximize ROI. Prepares reports as required or requested by the line manager. Execute email campaigns on a monthly and weekly basis. Partnership with international leads and manage B2B and B2C marketing campaigns and trips for higher management. Develop an understanding of the clients and the markets in which the firm operates and is looking to target. Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.

Assist with department budget management. Work closely with PR team on campaign launches and assist in tracking invoices and budgets. Handle clients advertising needs in regards to newspaper, radios, Out Of Home ads, conduct market research and analyze data. Support the Head of Marketing and Communication in planning, promotion, and execution of internal and external events, open days, and VIP visits. Provide administrative support to the corporate, responding to emails and inquiries, and performing daily business tasks to be the first point of contact for departmental queries, redirecting as appropriate. Conducted market research to gain customer insights and inform PR decisions.

Create and publish relevant content and story strategies for clients across digital channels with the current market trends. Web content management using WordPress for Dubai Municipality. Coordinate with graphic designers for content creation, executing marketing campaigns, study customer feedback and monitor social media trends. Measure performance and support the team with analyzing report on the success of campaigns and suggest optimization. Assist in day-to-day coordination with media agency on plans and implementation of digital campaigns to launch in timely manner.