Malak Abdel-Ghaffar

Project-managing stakeholder communication and external relations Managing content creation for the network's social media accounts Revamping website content to increase online presence by 30% Organizing external event communications and handling PR logistics Liaising with members to produce monthly insights articles Collaborating with CEO to create 1-2 quarterly marketing campaigns Working collaboratively across teams to ensure clear internal communications and planning Drafting weekly newsletters and updates to 52,000+ members Ensuring brand guidelines and policies are maintained across teams

Sample

Moderated The LEGO Life App by creating written and visual content Implemented content on digital hubs and Family Activities Page Conducted web research on children's digital consumption habits Created fictional minifigure profiles and strengthened tone of voice Built creative SEO content to drive engagement by 20% on website Optimized keywords in the content to rank on Google searches Developed a social media strategy to increase brand awareness Conducted competitor research to evaluate and analyze trends

Drafted media releases and alerts for 3 health and wellness clients Liaised with English and Arabic media for RAK Fine Arts Festival Mastered and worked with tools like Sherlock, GWI, and LexisNexis Secured PR coverage in top-tier outlets across the UAE Launched 2 campaigns with 30% increase in customer engagement Grew company presence by 1000+ weekly impressions on Facebook Collaborated with 100+ influencers to augment sales and relations Produced press releases and briefing documents for clients including UAE Ministry of Culture and Knowledge, UAE University, and LEGO