Fiona Wangari

Serve as the face and voice of Kenchic Limited, embodying the company's values and maintaining a positive and professional image. Possess in-depth knowledge of Kenchic's poultry products, understanding key features, benefits, and differentiation points to effectively communicate with potential customers. Participate in promotional events, trade shows, and product launches to engage with customers, answer inquiries, and generate brand awareness. Build and maintain strong relationships with customers, distributors, and stakeholders, fostering loyalty and positive associations with the Kenchic brand. Gather customer feedback and insights, providing valuable information to Kenchic for product improvement and marketing strategy refinement. Stay informed about industry trends, customer preferences, and competitor activities, providing Kenchic with insights to adapt and stay competitive. Collaborate with the sales team to drive product sales, offering support through promotional activities and by being a knowledgeable resource for customers.

Perform laboratory tests on food products to ensure compliance with established standards and specifications. Assist in the collection and preparation of samples for analysis, following standardized procedures. Gather and analyze data related to food quality, safety, and technology to contribute to comprehensive reports. Work towards understanding and ensuring adherence to food safety regulations and standards set by the Kenya Bureau of Standards. Maintain accurate records of tests, procedures, and results, ensuring they align with quality assurance protocols. Participate in initiatives aimed at improving food processing technologies and methods to meet or exceed standards. Collaborate with senior staff in conducting inspections at food processing facilities to verify compliance with standards. Engage in training sessions and workshops to enhance knowledge and skills in food science and technology. Support ongoing research projects aimed at addressing emerging issues and advancing the field of food science. Effectively communicate findings, challenges, and recommendations to supervisors and team members, fostering a collaborative work environment.

Analysis of honey through performing various techniques such as HPLC technique. Ensuring quality and safe processing honey is achieved. Packaging, branding, and maintaining quality standards of production. Allocating and issuing certifications to local area farmers. Collaborating with regulatory bodies and staying updated on industry standards to ensure compliance with food safety regulations and certifications, fostering consumer trust in the product. Conducting sensory evaluations and organoleptic tests to assess the flavor, aroma, and overall quality of honey, contributing to the enhancement of product attributes and customer satisfaction.

Collaborating with the creative team to ensure that marketing materials align with brand guidelines and effectively convey the desired message to the target audience. Utilizing data analytics tools to track and measure the effectiveness of marketing campaigns, refining strategies based on performance metrics to maximize return on investment. Conducting customer surveys and feedback analysis to gain insights into consumer preferences and market trends, informing strategic decisions for product development and marketing initiatives. Providing regular reports and presentations to management, summarizing key performance indicators, market trends, and outlining recommendations for continuous improvement and growth. Staying abreast of industry regulations, market dynamics, and emerging trends, proactively incorporating relevant insights into marketing strategies to maintain a competitive edge. Developing and maintaining strong relationships with external vendors, agencies, and partners to ensure seamless execution of marketing initiatives and campaigns.

Conducting market research and competitor analysis to identify trends and opportunities, providing valuable insights for informed decision-making in marketing strategies. Collaborating with cross-functional teams to ensure consistency in messaging and brand representation across various channels, contributing to a cohesive and impactful brand image. Managing and analyzing social media metrics, using data-driven insights to optimize content and engagement, fostering a dynamic online presence and enhancing brand visibility. Assisting in the planning and execution of events, trade shows, or product launches, ensuring seamless coordination and maximizing promotional impact. Developing and maintaining relationships with key influencers and industry stakeholders, facilitating potential partnerships and enhancing brand credibility. Contributing creative ideas and solutions for innovative marketing campaigns, consistently staying abreast of industry trends and emerging technologies to drive continuous improvement.