Fiona O'Connor

Led a targeted community expansion campaign that resulted in a 20% to 40% growth in follower counts across Twitter, Discord, and Telegram within three months, leveraging tailored content strategies and engagement initiatives. Curated a series of educational content pieces that positioned the brand as a thought leader in crypto analytics, resulting in a 40% increase in website traffic from social media channels. Implemented A/B testing on major digital campaigns to optimize for higher conversion rates, aiming for a 10% to 20% improvement in key performance indicators. Initiated a quick-win growth strategy that leverages existing assets or trends to gain immediate visibility or traffic, optimization of website and landing pages social media engagement enhancement, and effective content repurposing and distribution achieving increases in engagement and conversion rates Implemented a strategic communications revamp that boosted stakeholder engagement by 20% within three months, demonstrating rapid improvements in messaging clarity and audience reach.

Spearheaded the curriculum redesign using data analytics, boosting course completion rates from 65% to 85% through a targeted curriculum redesign leveraging data analytics. Identified critical drop-off points through student feedback and engagement data analysis, leading to the introduction of interactive modules and expert-led Q&A sessions. Spearheaded numerous blockchain education initiatives, including workshops, webinars, and online courses, reaching over 2,000 individuals and businesses. Significantly increasing awareness and understanding of blockchain technology across Africa. Developed and executed a comprehensive education and community growth strategy in collaboration with industry experts, resulting in a 30% increase in enrollment and engagement. Delivered tailored, accessible content that resonated with African audiences, leading to a notable rise in blockchain literacy in the region. Established partnerships with key stakeholders, including leading tech companies and government and educational institutions, to foster a vibrant blockchain community. Organized blockchain challenges and hackathons, attracting over 150 participants and generating practical blockchain solutions to local challenges.

Conceptualized and launched two startups within the Antler residency program, (PayTrippa & Influencer 254) demonstrating strategic foresight and initiative in identifying high-potential opportunities. Orchestrated strategic pivots and experiments to optimize customer acquisition channels, resulting in increased market positioning, user engagement, and brand visibility for startups under my leadership. Utilized Antler's resources and support to ideate, validate, and iterate on startup concepts, leveraging frameworks, playbooks, and expert advice to crystallize ideas and identify viable market opportunities. Quantified the impact of marketing and growth initiatives by implementing experiments on acquisition channels, optimizing social media and search ad strategies to drive user engagement resulting in significant increases in website traffic, conversion rates, and brand visibility. Currently playing a pivotal role in the selection process for upcoming cohorts by conducting interviews with prospective founders. Evaluated candidates based on their entrepreneurial potential, innovative ideas, and alignment with Antler's mission, contributing to the identification and recruitment of high-potential individuals for the program.

Successfully optimized marketing efforts to target the lower-income, high-volume mass market segment, focusing on women as the primary customer base. Achieved monthly increased engagement and conversion rates within this segment resulting in a 24% increase in brand awareness. Orchestrated strategic communication initiatives to foster active engagement and empowerment within the Kasha community, encompassing customers, partners, and internal staff, focusing on facilitating meaningful connections and enabling individuals to thrive within the ecosystem. Collaborated with Rippleworks to create and establish the Kasha brand identity, ensuring a consistent and compelling brand presence. Played a crucial role in training the entire staff in Kenya and Rwanda on brand ownership, reinforcing brand consistency and alignment throughout the organization. Developed and executed integrated marketing communications plans for product launches, encompassing offline (roadshows and event sponsorships) and online (eCommerce platforms) channels. Coordinated multi-channel marketing campaigns that led to improved product visibility and increased sales.

Collaborated seamlessly with cross-functional departments, including operations, design, media planning, account services, UX, and business audiences, to optimize operational processes, resulting in a 15% increase in overall efficiency. Cultivated and managed key client accounts, resulting in a 25% increase in recurring business opportunities and maintaining a client satisfaction rate of 95%. Prepared and managed client budgets, ensuring 100% accuracy in client billing and financial transactions, while also reducing billing discrepancies by 20%. Acted as a liaison with business partners and stakeholders, identifying and capitalizing on new growth opportunities, leading to a 30% expansion in the company's market presence.

Orchestrated the seamless launch of new digital products and processes, ensuring adherence to Uber's operating standards and meeting deadlines, resulting in a 20% increase in operational efficiency. Strategically engaged and retained restaurant partners, leading to a 15% improvement in restaurant operations and a 25% enhancement in customer experiences. Utilized data analytics skills, including SQL, Google Sheets, and Google Data Studio, to analyze extensive datasets, resulting in the identification of opportunities for improvement and driving informed decision-making, leading to a 30% increase in order accuracy. Played a key role in creating and optimizing operational processes, leading to a 25% increase in efficiency and effectiveness in restaurant operations, while also identifying and implementing solutions that enhanced the restaurant partner experience.

Prospected and managed inbound leads to generate qualified leads for selling Uber Eats to restaurants. Successfully secured 180 restaurants on the platform, contributing to business growth. Developed selection criteria and strategically prioritized key restaurants for maximum top-line growth. Efficiently allocated efforts to target high-potential restaurant partners. Managed contract negotiations with restaurant partners, establishing strong working relationships. Ensured sustainable economics for both parties, fostering mutually beneficial agreements. Provided valuable support in onboarding restaurant partners, ensuring a smooth transition onto the Uber Eats platform. Improved the value proposition for restaurants, enhancing their experience and satisfaction.

Successfully led the sales and marketing efforts for a leading luxury wetroom manufacturer, ensuring brand visibility and market presence. Oversaw a team of sales and marketing professionals, providing guidance and support to achieve sales goals. Developed comprehensive marketing strategies to target builders and architects, the company's niche audience. Utilized a mix of marketing channels, including cold calling, trade shows, and digital marketing, to reach potential customers. Leveraged content marketing to educate and engage the target audience, positioning the company as an industry leader. Managed and curated content across various platforms to drive brand awareness and customer loyalty. Ensured that sales goals and targets were met or exceeded consistently, contributing to the company's revenue growth. Monitored sales performance and implemented strategies to address any gaps or challenges.

Led marketing efforts aimed at creating both internal and external communications. These efforts resulted in the growth of core user and business metrics for the Darling and Aliyana brands in the Kenyan market. Owned the positioning, messaging, and branding strategy for the launch of the Aliyana range of hair care products. Executed a successful product launch campaign that effectively introduced the new product line to the market. Acted as the primary point of contact for both internal and external stakeholders. Facilitated collaboration and alignment among various teams, prioritizing the user and ecosystem needs. Identified, measured, tracked, and reported on key success metrics for product and business goals. Ensured that marketing efforts were aligned with measurable outcomes to gauge the effectiveness of strategies.

Managed multiple client accounts, assessed client needs, and coordinated projects. Assigned work, implemented marketing campaigns, and effectively handled budgets to meet client objectives. Successfully retained and grew client accounts, demonstrating exceptional client relationship management skills. Originated new business transactions by incorporating data analytics into value propositions, enhancing client satisfaction. Collaborated closely with creative and technical teams to develop and implement digital marketing and advertising strategies aligned with client requirements. Developed strong relationships with key clients, including Visa and Guinness. achieve greater sales volume and build customer loyalty for clients. Maximized ROI by optimizing digital campaign strategies based on insights and data analysis.

Led the development of digital marketing campaigns aligned with client objectives, focusing on growth, profitability, and competitive market positioning. Demonstrated expertise in strategizing and executing successful digital campaigns for Airtel (Nigeria). Proactively identified and pursued new business opportunities, contributing to the agency's growth. Developed pitch decks and presentations to attract and onboard new clients. Evaluated campaigns in alignment with market and competitor trends, making necessary adjustments to ensure optimal performance. Managed the creative approval process, coordinating between clients, creatives, development teams, rich media vendors, and publishers. Provided comprehensive reporting for all digital advertising campaigns, utilizing key industry metrics weekly. Demonstrated proficiency in data analysis and translating insights into actionable recommendations.

Developed annual account plans aligned with clients' objectives and contributed to revenue growth and profit margin targets. Demonstrated the ability to create comprehensive strategies for clients, including Tusker, Pilsner, Safaricom, Nivea, I&M Bank, and Barclays Bank (Absa). Provided comprehensive reporting for all digital advertising campaigns, utilizing key industry metrics weekly. Demonstrated proficiency in data analysis and translating insights into actionable recommendations. Maintained strong client relationships, fostering cooperative efforts in campaign development and new business development. Ensured client satisfaction and acted as a trusted advisor in digital marketing strategies.

Managed and coordinated the design, sign-off, and printing of various marketing materials, including brochures and billboards. Oversaw the filming of infomercials to promote the hospital's success and attract new patients while maintaining patient loyalty. Utilized content marketing strategies at The Nairobi Hospital, including infomercials, to enhance the hospital's brand visibility, attract new patients, and maintain patient loyalty. Planning, directing, coordinating, and evaluating the hospital's overall marketing strategies. Played a key role in shaping the hospital's marketing direction and assessing the effectiveness of implemented strategies. Organized trade shows and medical camps in underserved markets, expanding the hospital's reach and accessibility. Demonstrated the capability to engage with diverse communities and promote healthcare services.