Chinonyerem Opara

• Plan and execute monthly sales plan for the brand. • Designs B2C point of sales solutions for wholesale, retail, key accounts, and rural markets using specific dynamics for different markets in Nigeria's North, South, East, and West. • Develop channel Specific Customer Marketing plans to deliver category objectives. • Collaborate with Marketing, Research and Development and Supply Chain teams to formulate project strategies, stock allocation and develop category planograms. • Deploy point of sale materials on time and in full, prepare trade margin analysis and bottom-up allocations/analysis, frequent and regular update on competitive activities, analyze weighted distribution data to identify growth opportunities. • Coordinate all trade launch activities and achieve listing targets for innovations. • Relate with Key Channel players in trade (wholesale and retail) and render feedback to the appropriate designations. • Develop and execute growth strategies in line with company objectives. • Use data driven insights to make decisions that improve category performance. • Draft and execute channel JTBD across channels using the 6P analysis. • Fashioned regional specific trade promotions and activations. • Won Execution Star Award for a successful product launch.

• Managed a team of 4 field managers and over 50 key distributor sales reps and managers with very low attrition rate. • Responsible for overseeing total sales out in a geographical area. • Led the area field sales force to achieve strategic business objectives as set in the customer marketing and customer business plans. • Co-developed field sales force strategy together with the Regional Director. • Interfaced with the supply chain, brand building, customer marketing and finance teams to actualize annual regional business plans. • Ensured ambitious target setting & monitor closely for performance. • Coached and trained the field sales force for performance in relation to the targets set and build a winning spirit. • Prepared and led the Sales team meetings with focus on results versus targets set. • Together with the sales team, identified & implemented actions for closing result gaps in the concerned POS when they occur. • Responsible for overseeing total sales out in a geographical area. • Grew FESTAC Area in 2018 by over 5% when compared to 2017 performance, managed, and coordinated a business area of over N4.5b successfully.

• Led Distributor Sales Reps and Merchandisers in achieving Coverage plan by Channel, Primary and Secondary Sales and Merchandising targets as per Joint Business Plan for the Region. • Appointed and resourced Key Distributors (KD) to maximize territory potentials. • Appointed and managed Sub Distributors and their interface with KDs to enhance penetration in the rural market. • Planned and executed Annual Joint Business Plan with Key Distributors and review plan periodically. • Developed and implemented Territory Mapping, Coverage Model and Team Set Up Executed Customer Marketing/channel programs and ensure objective are achieved. • Ensured Perfect Store Execution measured around the marketing Ps and Right Store enrolment to further build market share through in-store execution. • Managed a team of over 20 DSRs, crafting a developmental plan for each and ensuring their work efficiency and effectiveness. • Won Best Field Sales Manager twice for consistent performance and target delivery.