Mohamed AlJafary

Define Target Buyer Persona and Marketing Objective. Create Empathy Map and Value Proposition. Define and measure Marketing KPIs. Building Brand Awareness. Manage Offline and online campaigns. Evaluating and Optimize ad campaigns (Facebook-SEM-Twitter-Instagram-Snapchat-YouTube). Create Marketing communication strategies and SEO strategies Create and plan Marketing and Social Media Calendar. Create and manage Ecommerce online store. Manage Social Media page and its marketplace. Monitor costs and return on investment (ROI). Create an effective social media campaign with successful PPC.

Define Target Buyer Persona and Marketing Objective. Create Empathy Map and Value Proposition. Define and measure Marketing KPIs. Building Brand Awareness. Manage Offline and online campaigns. Evaluating and Optimize ad campaigns (Facebook-SEM-Twitter-Instagram-Snapchat-YouTube). Create Marketing communication strategies and SEO strategies Create and plan Marketing and Social Media Calendar. Create and manage Ecommerce online store. Manage Social Media page and its marketplace. Monitor costs and return on investment (ROI). Create an effective social media campaign with successful PPC.

 Define Target Buyer Persona and Marketing Objective.  Create Empathy Map and Value Proposition.  Define and measure Marketing KPIs.  Building Brand Awareness.  Manage Offline and online campaigns.  Evaluating and Optimize ad campaigns (Facebook-SEM-Twitter-Instagram-Snapchat-YouTube).  Create Marketing communication strategies and SEO strategies  Create and plan Marketing and Social Media Calendar.  Create and manage Ecommerce online store.  Manage Social Media page and its marketplace.  Monitor costs and return on investment (ROI).  Create an effective social media campaign with successful PPC. Achievements:  Dima tourism website SEO Technical and UX audit-Implement marketing strategy and marketing plan-Create the content strategy-Build Social media campaign for the pay’s ways.  Electro Led Marketing channels auditing- Competitors Study - website SEO Technical audit- Action plan-recommendations.  Misr for Electrical Power and Control website SEO Technical audit.  Hashim Laser Art gifts and decoration Facebook page for one month increased the People Reached by 636% from previous 93 days and Net Followers by 12.5% from previous 93 days.

Investigate and resolves Technical issues Understand and remain up-to-date with client policies and guidelines Resolve inquiries according to defined policies and procedures Fulfills base productivity and quality requirements

Investigate and resolves Technical; flag for action, and resolve within agreed-upon turnaround times and standards of quality. Understand and remain up-to-date with client policies and guidelines; resolve inquires according to defined policies and procedures. Fulfills base productivity and quality requirements in the context of this role.

 Ongoing day-to-day responsibilities may include, but are not limited to: investigate and resolves Technical; flag for action, and resolve within agreed-upon turnaround times and standards of quality.  Understand and remain up-to-date with client policies and guidelines; resolve inquires according to defined policies and procedures. Fulfills base productivity and quality requirements in the context of this role.

Oversee a print project from the initial phase of reviewing client requirements to the final stages of production and distribution. Planning and organizing production schedules Assessing project and resource requirements Determining quality control standards Selecting, ordering and purchasing materials Organizing the repair and routine maintenance of production equipment Liaising with buyers and sales staff Identifies risks and ensures appropriate strategies are in place Ensures the correct practices are being met

Oversee a print project from the initial phase of reviewing client requirements to the final stages of production and distribution. Planning and organizing production schedules and re-negotiating timescales or schedules as necessary. Assessing project and resource requirements. Determining quality control standards and supervising process of prototypes, mockups, printer proofs with client. Selecting, ordering and purchasing materials. Organizing the repair and routine maintenance of production equipment. Liaising with buyers and sales staff. Identifies risks and ensures appropriate strategies are in place. Ensures the correct practices are being met.

Brief Role:  Oversee a print project from the initial phase of reviewing client requirements to the final stages of production and distribution.  Planning and organizing production schedules and re-negotiating timescales or schedules as necessary.  Assessing project and resource requirements.  Determining quality control standards and supervising process of prototypes, mockups, printer proofs with client.  Selecting, ordering and purchasing materials.  Organizing the repair and routine maintenance of production equipment.  Liaising with buyers and sales staff.  Identifies risks and ensures appropriate strategies are in place.  Ensures the correct practices are being met. Achievements:  Successfully established a production line for Cladding.  Successfully established a production line for CNC machines creating in house gifts and decoration.  Successfully established a production line for Sublimation printing.  Successfully achieve Cladding projects for Ghataty Group 25 branch.  Successfully achieve Cladding projects Al-Hamd Company.

Participate in planning the marketing calendar and ATL & BTL strategies Deploy successful marketing campaigns Supervise marketing communication strategies Manage the development and the execution of corporate branding identity marketing plans Guide and oversee the responsibilities of copywriters, artists, graphic designers, photographers and other members of the creative team Take the concepts developed with internal clients all the way through to delivery of the final advertisement Oversee and approve E-marketing activities and marketing material Develop strategies and tactics to get the word out about our company Experiment with a variety of organic and paid acquisition channels Analyze consumer behavior and adjust email campaigns, advertising campaigns, and SMS campaigns accordingly

Participate in planning the marketing calendar and ATL & BTL strategies. Deploy successful marketing campaigns and own their implementation from ideation to execution. Supervise marketing communication strategies such as advertising campaign, promotional campaign, Exhibitions, customer events, brochures, customer gifts including indoor and outdoor advertising, and Signage ”Mega- Unipole-Megacom-Tour-Fascia”. Manage the development and the execution of corporate branding identity marketing plans in line with the Othiam Markets’ strategy. Guide and oversee the responsibilities of copywriters, artists, graphic designers, photographers and other members of the creative team in developing advertisements staff to achieve the Othiam Markets’ goal, and to exceed the satisfaction of customer expectations. Take the concepts developed with internal clients “Marketing Vice President and Mr. Chairman" at pitch meetings all the way through to delivery of the final advertisement, monitoring workflows, budgets and schedules along the way. In addition to supervisory and management functions like training, hiring, and evaluating creative staff, interact with other agencies to maintain communication and client satisfaction. Planning meetings and making presentations to agency staff and clients to decide the strategic and creative direction of an advertising campaign. Oversee and approve E-marketing activities and marketing material, from website banners to hard copy brochures and case studies. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis. Analyze consumer behavior and adjust email campaigns, advertising campaigns, and SMS campaigns accordingly. Analyzed and reported the statistical information periodically to the top management in the form of a Dashboard, which is showing the performance of the marketing department.

 Participate in planning the marketing calendar and ATL & BTL strategies.  Deploy successful marketing campaigns and own their implementation from ideation to execution.  Supervise marketing communication strategies such as advertising campaign, promotional campaign, Exhibitions, customer events, brochures, customer gifts including indoor and outdoor advertising, and Signage ”Mega- Unipole-Megacom-Tour-Fascia”.  Manage the development and the execution of corporate branding identity marketing plans in line with the Othaim Markets’ strategy.  Guide and oversee the responsibilities of copywriters, artists, graphic designers, photographers and other members of the creative team in developing advertisements staff to achieve the Othaim Markets’ goal, and to exceed the satisfaction of customer expectations.  Take the concepts developed with internal clients “Marketing Vice President and Mr. Chairman" at pitch meetings all the way through to delivery of the final advertisement, monitoring workflows, budgets and schedules along the way.  In addition to supervisory and management functions like training, hiring, and evaluating creative staff, interact with other agencies to maintain communication and client satisfaction. Planning meetings and making presentations to agency staff and clients to decide the strategic and creative direction of an advertising campaign.  Oversee and approve E-marketing activities and marketing material, from website banners to hard copy brochures and case studies.  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.  Experiment with a variety of organic and paid acquisition channels like content creation, content curation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.  Analyze consumer behavior and adjust email campaigns, advertising campaigns, and SMS campaigns accordingly.  Analyzed and reported the statistical information periodically to the top management in the form of a Dashboard, which is showing the performance of the marketing department. Achievements:  Successfully used creative expertise to interpret Othaim Markets’ vision and make it a tangible and deliverable product.  Successfully achieve the concepts of Othaim Markets’ identity for 142 branches (Hyper-Market-corner).  Successfully achieve the concepts of Othaim Markets’ Products identity for about 100 Products.  Successfully achieve the concepts for Othaim private label brands logos.  Successfully manage Othaim Markets’ ATL & BTL Activities, Loyalty program “Iktissab" Campaign Activities. Manage CRM Loyalty program “Iktissab" and use it to analyze consumer behavior.  Successfully manage digital and marketing activities using Multi-Channel Marketing, social media channels like (Facebook, Twitter, YouTube, Instagram, LinkedIn), and Media Production while applying online marketing.  Successfully achieve measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).  Successfully achieve SEO and SEM strategies and tactics.  Successfully achieve valuable and engaging content for Othaim Markets’ and social media channels that attract and convert our target Persona.

Integrated graphic design with new technologies to achieve effective E-Learning Researching new technologies to create optimum solutions Managing and reviewing all the products, samples, pilots, and Pre-Projects Creates and conducts technical specifications and cost for tender offers as RFP responses Managing preparation for tenders and Technical Proposals Support technically and functionally along with the project processes Manage outsources offers and tasks financially and technically Manage all company’s marketing channels using ATL, BTL, and TTL marketing strategies

Integrated graphic design with new technologies to achieve effective ELearning. Researching new technologies to create optimum solutions. Managing and reviews all the products, samples, pilots and Pre-Projects to approve or suggest changes before delivery to the customer. Formulates concepts and overall design of materials in close concert with Instructional Designers, Developers, and Customers. Creates and conducts technical specifications and cost for tender offers as RFP responses. Managing preparation for tenders and Technical Proposals. Support technically and functionally along with the project processes, Analysis, Plan, Manage, Review and monitoring the execution. Manage outsources offers, and tasks financially and technically. Manage all company’s marketing channels using ATL, BTL and TTL marketing strategies.

Pioneer E-learning Saudi Based Company. Microsoft’s Best Education Partner in 2004. Partner with Youth Digital Planet (YDP) Poland. Brief Role:  Integrated graphic design with new technologies to achieve effective ELearning.  Researching new technologies to create optimum solutions.  Managing and reviews all the products, samples, pilots and Pre-Projects to approve or suggest changes before delivery to the customer.  Formulates concepts and overall design of materials in close concert with Instructional Designers, Developers, and Customers.  Creates and conducts technical specifications and cost for tender offers as RFP responses.  Managing preparation for tenders and Technical Proposals.  Support technically and functionally along with the project processes, Analysis, Plan, Manage, Review and monitoring the execution.  Manage outsources offers, and tasks financially and technically.  Manage all company’s marketing channels using ATL, BTL and TTL marketing strategies. Achievements:  Successfully built the team of graphic, flash, and multimedia.  Successfully delivered training to the team for new graphics and E-learning designing applications.  Successfully achieve the company's technical standards for the quality assurance and quality control of graphics, video and audio for E-learning Content to maintain quality and budgets.  Successfully achieve marketing materials such as brochures, handouts, and portable pop ups.  Represent the company at the 8th International Internet Education Conference & Exhibition "ICT-Learn 2009 Conference".  Successfully Liaising with Egyptian Ministry of Communications to employ graduates of the Ministry's scholarships in the company.  Successfully delivered the company’s main website and company’s Facebook page.  Successfully achieve and manage Company’s Products as crocodile virtual lab (Mathematics - Physics – Chemistry) Arabic version website as the Distributed partner.  Successfully manage Company’s Products as Facebook activities crocodile virtual lab (Mathematics - Physics – Chemistry) Arabic version website as the Distributed partner. Main Projects:  Successfully delivered Personal computer CD’s courseware for all grades (MOE) Ministry of Education – KSA.  Successfully delivered 25 electronic flash flipbooks -King Abdullah Project for Public Education and E-learning Development “Tatweer project”.  Successfully delivered 1500 multimedia learning objects -King Abdullah Project for Public Education and E-learning Development “Tatweer project” -KSA.  Successfully delivered 500 multimedia learning objects -Kingdom Fahd Naval Academy (KFNA) e-learning project-KSA.  Successfully achieve automated Flash video player skin to optimize flash interactive media and animation speed and size on learning management system "LMS” -Kingdom Fahd Naval Academy (KFNA) e-learning project-KSA.  Successfully delivered 100 multimedia learning objects -King Fahd Security College (KFSC) e-learning project –KSA.  Successfully Create and design integrated 3D PDF portal solutions for Al Andalusia International School –KSA.  Successfully achieve technical specifications which reduce the cost (about 2M SAR) of production of more than 2000 animated e-learning object. (MOE) Ministry of Education – KSA.

Senior graphic designer and 3D animator. Achievements:  Successfully achieve 10 short animations converted to printed 3D flipbooks.  Successfully achieve 5 3D landscape projects.  Successfully delivered 7 industrial prototype products.

Managing day to day activities delegation, monitoring the execution of graphics designing and multimedia Creating the concepts for user interfaces designing (UI&UX) for CD's courses and company's products

Managing day to day activities delegation, monitoring the execution of graphics designing and multimedia. Creating the concepts for user interfaces designing (UI&UX) for CD's courses and company's products.

 Managing day to day activities delegation, monitoring the execution of graphics designing and multimedia.  Creating the concepts for user interfaces designing (UI&UX) for CD's courses and company's products. Achievements:  Successfully achieve the company products’ Visual identity.  Successfully achieve all marketing materials. (Posters- leaflet-CD’s Face- CD’s Cover).  Successfully achieve automated tools to accelerating the production. Design the core of the Educational E-Content generator program used to create 20 CD’s of Computer Training Base.  Successfully achieve new approach an interactive Quran synchronize the sound with visual highlighting the Verse letter by letter using flash.  Successfully manage and Contribute to the preparation of Lessons and E-content for graphics programs Courses such as" Photoshop8 - 3DMAX 3.1- Freehand9 - AutoCAD 2000&2005 - SwishMax - Flash”.