Employment type
Full-Time
Organization size
5,001 - 10,000
Salary
Salary undisclosed
Department
Marketing
Remote available
Dubai, Dubai, United Arab Emirates • Remote
Colombo, WP, Sri Lanka • Remote
Skills
- Local Marketing
About the role
Description
We are seeking a seasoned Social Media & Digital Marketing Manager to join our South Asia marketing team. The ideal candidate will have a passion for all things marketing and technology, and you should have a well-versed understanding of the cryptocurrency and blockchain industry.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our
Candidate Privacy Notice
.Other requirements
Responsibilities
- Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice.
- Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
- Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
- Analyze social media metrics and report on performance and trends.
- Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
- Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
- Develop and implement content strategies to drive traffic and engagement across various platforms (blogs, social media, websites, etc.).
- Work with editorial and marketing teams to drive content creation, content marketing and ensure timely delivery of content.
- Optimize content for ASO & SEO to improve search engine rankings.
- Develop and maintain brand voice and messaging consistency across all content.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 3-5 years’ experience in social media management and performance marketing. Experience in the blockchain and cryptocurrency industry is a plus.
- Experience developing social media strategies & proven ability to build a social media community.
- Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
- Must be a fluent English & preferably a Hindi or Tamil speaker.
- Excellent communication and interpersonal skills.
Benefits
No benefits have been listed yet.
The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
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