Maureen Muhwana

● I develop and implement internal and external marketing initiatives to increase awareness and drive demand for our products and services in B2B and B2C markets. ● I execute innovative digital marketing projects that align with our marketing objectives, such as targeted campaigns, product launches, or channel-specific initiatives. ● I monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and propose data-driven recommendations for optimisation. ● I collaborate with internal stakeholders to identify digital marketing needs, gather requirements, and develop compelling marketing materials and content. ● I collaborate with cross-functional teams to ensure alignment and consistency in marketing messages across all online and offline channels. ● I utilise SEO techniques to enhance organic visibility and drive qualified traffic to our digital properties.

-Lead various digital marketing initiatives, including social media marketing, Google Ads, and content marketing, ensuring effective communication with the target audience.

-Develop and implement social media content strategies to drive brand awareness and increase customer engagement.

-Create compelling long and short-form copy to communicate with the target audience effectively.

-Manage all outbound messaging on the company's social media platforms (Facebook, Instagram, Twitter, Medium, SMS) and website.

-Create monthly content calendars for Facebook, Instagram and Twitter.

-Community management and engagement across company organic channels.

-Represent the company at industry events, creating publicity to maximize exposure.

-Coordinate with agencies to create promotional materials.

-Conduct user research to shape accurate customer personas for effective user targeting.

-Manage communication with press and media to ensure adverts are run efficiently.

-Curate weekly marketing reports that guide content changes and marketing campaign improvements.

-Utilized data-driven insights to reinforce product strategy, guide decision-making, and enhance customer experience. -Conducted user research to achieve product-market fit and facilitate continual improvement. -Played a key role in driving significant user growth from 500 monthly active users to 5000+ within six months. -Drove customer satisfaction ratings to 4.2 stars in a period of 1 month. -Onboarded new clients by guiding them to finish their loan applications in the app. -Reached out to churned clients to improve retention numbers. -Attended industry events to keep up with trends.

Generated leads and managed customer relationships to maximize client retention and increase customer lifetime value. Prepared and reported on sales key performance indicators (KPIs) to drive informed decision-making.

Conducted user interviews and facilitated focus group sessions to gather valuable insights.

-Assisted marketing, communications, and public relations teams in front desk management, customer care, and creative writing. -Authored and published articles on the organization's website to promote wildlife conservation initiatives.