Margaret Christiany

Hired as the pioneer team member to develop non-gaming user acquisition landscape, leveraging our gaming expertise to support marketers. Work closely with VP of Demand, Head of APAC Demand and Senior Director of Growth. Integrate new partners and identify growth opportunities. APAC key accounts include Shopee, Foodpanda, M&C Saatchi, with a yearly revenue target of >US$10M (2023). Increased overall billable profit margin of portfolio by 5 times QoQ through adopting campaign best practices & creative optimization strategy.

Oversaw APAC DSP migration to AppLovin Exchange following the MoPub acquisition. Expanded the portfolio size by 2 times QoQ, achieving ~US$36M in quarterly revenue.

Oversaw a portfolio of accounts with ~US$15M in annual revenue, including top-tier demand partners (e.g., Verizon Media/Yahoo, Pubmatic) and global DSPs with APAC endpoints (e.g., The Trade Desk). Consistently met quarterly sales goals in 2021, and increased revenue by over 20% YoY. Collaborated with Product and Marketing Team to create communication collateral for APAC, and partnered with the global team to ensure regional needs are represented across the Business Units (e.g., spearheaded market survey to analyse trend, success factors, and identify technical gaps in accounts). Trained new hires and served as the go-to resource for junior staff on product knowledge and solutions selling strategies.

Oversaw a portfolio of accounts with ~US$15M in annual revenue, including top-tier demand partners (e.g., Verizon Media/Yahoo, Pubmatic) and global DSPs with APAC endpoints (e.g., The Trade Desk). Consistently met quarterly sales goals in 2021, and increased revenue by over 20% YoY. Collaborated with Product and Marketing Team to create communication collateral for APAC, and partnered with the global team to ensure regional needs are represented across the Business Units (e.g., spearheaded market survey to analyse trend, success factors, and identify technical gaps in accounts). Trained new hires and served as the go-to resource for junior staff on product knowledge and solutions selling strategies.

Crafted regional value propositions targeting brands and media agencies as a pioneer hire in APAC. Developed deep expertise in CPG marketing needs, and managed key regional accounts (e.g., Coty, Colgate-Palmolive, Kraft Heinz, Reckitt Benckiser). Drove product adoption across multiple markets. Achieved 100% account retention QoQ.

Led major Agency Trading Desks and DSPs in SEA (e.g., Amobee, Mediamath), responsible for ~US$14M in annual revenue. Tailored account management, leading to activation of new advertisers and increased share of their ad budget.

Oversaw campaign delivery, optimisation management and post-campaign insight generation. Key agency accounts include GroupM, IPG, or Amobee, and direct client accounts include Netflix and Scripss. Led campaigns that secured several industry awards – e.g., Panadol: Spark Awards for Media Excellence 2017 (Silver); Scripps Network Cooking for Love Season 2: Mumbrella Asia Awards 2017; Prudential: Mob-Ex Awards 2017 (Bronze).