Lucas Martins
Product and Marketing manager at Ricardo Martins Broker
Master of Business Administration (MBA) at Nexford University
Brazil
Hi, I'm Lucas Martins!
Product and Marketing manager at Ricardo Martins Broker
An experienced Marketing and Product Manager with exceptional skills in creating marketing plans, launching products, promoting them, and overseeing their development. Excellent knowledge of content creation, social media audience engagement, and brand management.
Experience
Ricardo Martins Broker
Product and Marketing manager
February 2017 - Present
Implemented a content marketing strategy that increased the number of leads from the real estate company social media and website by 130%, as measured by the number of unique visitors. • Managed social media, by creating posts, increasing brand exposure on google and Instagram, and by increasing brand exposure on TikTok. • Company achieved an annual revenue of R$ 2.2 billion in Gross Sales Value (GSV) with the new marketing strategy. • Developed concept ideas for new products and create campaigns promotion and advertising. • Established and maintained relationships with stakeholders. • Maintained daily content for blogs and website page, describing the products and services. • Implemented a content marketing strategy that increased the number of leads from the real estate company social media and website by 130%, as measured by the number of unique visitors. • Managed social media, by creating posts, increasing brand exposure on google and Instagram, and by increasing brand exposure on TikTok. • Company achieved an annual revenue of R$ 2.2 billion in Gross Sales Value (GSV) with the new marketing strategy. • Developed concept ideas for new products and create campaigns promotion and advertising. • Established and maintained relationships with stakeholders. • Maintained daily content for blogs and website page, describing the products and services.
Education
Nexford University
Graduating in 2025
Certificates & Badges
No certificates or badges added
Projects
As an A.I Developer, I led the development of a chatbot empowered by AI project. The project aimed to create chatbots that could provide customer service and support, develop products for personas, and prescribe personalized diets and workouts.
I was responsible for the following tasks:
Designing and implementing the chatbot architecture Developing the chatbot's natural language processing (NLP) capabilities Training the chatbot on a dataset of customer interactions Deploying the chatbot to production The chatbot was successfully launched and has been used by thousands of customers. It has received positive feedback from customers for its ability to provide quick and accurate answers to their questions.
The project also resulted in the development of a new product development process that is based on personas and data. This process has helped the company to develop more successful products that meet the needs of its customers.
In addition to the chatbot, I also developed a machine learning model that can prescribe personalized diets and workouts. The model uses data from a variety of sources, including customer health records, fitness data, and food preferences. The model has been used by hundreds of customers and has helped them to improve their health and fitness.
Languages
English
Professional
Portuguese
Native
Spanish
Intermediate
Skills
Office 365
AI Development
Product Analysis
Marketing
Marketing Analytics
Marketing Budget Management
Marketing Campaign Analytics
Marketing Campaign
Social Media
Branding Strategy & Planning
Communication
Presentation
Product Development and Design
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