Nusra Yusuf

Led onboarding initiatives for new clients by implementing a user-friendly website layout, reducing the bounce rate by 26%. Conducted comprehensive training sessions for clients on navigating and maximizing the platform’s features, enhancing customer satisfaction by 31%. Partnered with cross-functional teams to identify and implement improvements to the account opening process, resulting in a 15% increase in efficiency.

Enhanced donor engagement by 23% and operational efficiencies in the non-profit sector by employing quantitative and qualitative market research techniques to streamline lead generation strategies. Increased client’s market penetration by 35% and facilitated strategic alignments through the development and application of a competitive analysis framework, identifying market opportunities and optimizing brand positioning.

Supported client onboarding by producing in-depth research reports that informed the team’s strategy before client valuation, thereby ensuring informed and successful deployments. Incorporating data into financial models for option pricing analysis, discounted cash flow, capitalized cash flow, and market multiples while also investigating market, industrial, and economic developments that affect the analysis of companies. Organized and presented findings of analysis to management and other key stakeholders, which included investment ration and risk analysis.

Led market research initiatives, visiting over 21 social enterprises, to map out the investment landscape and opportunities in Ghana. Designed a 1-million-dollar fund (ticket size, form, structure, investment criteria, sources of funding, etc.) that will drive investment and funding for the 800+ social enterprises under SEG Ghana. Created an investment desk, an internal deck, and a policy brief statement that can be used to engage the government, policymakers, and relevant stakeholders.

Led a brand ambassadorship program, recruiting brand representatives, leading to a 35% boost in social media engagement and augmented brand visibility in key markets. Conducted detailed market research to determine competitors, pricing strategies, and sale page optimization, resulting in a 15% increase in conversion rate. Negotiated and secured profitable partnerships with affiliate marketers, catalyzing a 21% sales revenue growth in Q1 through strategic product line expansion.